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London is banning fast food advertising on transport network

London is banning fast food advertising  on transport network

 

Mayor of London Sadiq Khan confirmed that a ban on junk food advertising on transport network will take effect from 25th of February 2019. 

 

The decision is about all adverts for food and non-alcoholic drinks high in fat, salt and / or sugar and considered “less healthy” under Public Health England guidelines. Examples of products that would not be accepted are sugary drinks, cheeseburgers, chocolate bars and salted nuts, while unsalted nuts, raisins and sugar free drinks would be accepted.

 

From 25 February, the restrictions will apply to advertisements on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services.

 

The Mayor of London, Sadiq Khan, said: “Child obesity is putting the lives of young Londoners at risk and placing huge pressure on our already strained health service. It is absolutely imperative that we take tough action against this ticking timebomb now, and reducing exposure to junk food advertising has a role to play in this - not just for children, but parents, families and carers who buy food and prepare meals.

 

“It’s clear that advertising plays a huge part in the choices we make, whether we realise it or not, and Londoners have shown overwhelming support for a ban on adverts for junk food and drink on our transport network. “It’s completely unacceptable that in a city as prosperous as London, where you live and the amount you earn can have a massive impact on whether you have access to healthy, nutritious food. I’m determined to change this.”

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